The Advancer

I’ve been known to hype things like crazy, offer countless sneak peaks and invade your news feeds far too often.

But this isn’t an apology.

The reality is, the more I hype a collection the more nervous and unsure I am about it. Last time I border line spammed you account with hype-tastic spoilers. Why? … because I rushed things and wasn’t confident in what I planned to release.

This time around I’ve never been so sure, so confident and honestly so proud. The art is dope, it’s clean & it’s exactly what I had in mind. The finishing details are rad too, custom woven tags, NEW & improved stickers included and now custom printed size tags on the back of all tees. The photos are clean and represent our products seamlessly. I’m proud, I can actually breathe this time around.

So here is the deal… this is my “Super Duper UN-Marketing Plan”.

Starting Tonight, Dec.8th-Sunday, Dec.11th I promise to not ….

• Update the Local Advancers facebook fanpage (that includes status updates, comments, likes, EVERYTHING)
• Tweet anything. I MEAN ANYTHING!
• Blog or re-blog on tumblr.
• Post video’s on YouTube or Vimeo.
• Use any of the Local Advancers social media pages.

Basically I’m going silent on social media for 4 days. No hype this time, I need my products and fans to speak for themselves!

To go silent on my social networking pages that have over 20,000 combined followers for 4 days in CRUNCH TIME may sound drastic but I mean this is the only way that I could be sure to let you be the judge. No hype. I need our art, ideas and products to speak for themselves.

I also trust that all of you guys will be so passionate and excited about this collection that you’ll spread the word on your own.

Dec.13th is going to monumental for this label, but that is all.

Let the silent hype begin.

See you Sunday, I’ll have a lot of hype in me then so get ready for an explosion!